Metaplanet ramps up Bitcoin strategy with latest purchase, trading volume beats Toyota (2025)

Japan-based Bitcoin investment firm Metaplanet has reported a record-breaking daily trading volume of ¥50.4 billion (around $337 million) following its latest BTC acquisition.

The surge places the company 13th among Japanese firms in terms of trading activity, outpacing automotive giant Toyota, which has the country’s highest market capitalization.

Metaplanet CEO Michael Gerovich confirmed the milestone on social media platform X while stating that the unprecedented trading volume reflects rising investor confidence.

As a result, investor sentiment remains strong for Metaplanet’s stock, which has climbed more than 7% in the past day and over 41% since the start of the year. According to Google Finance data, the stock trades at ¥5,060 (approximately $33) as of press time.

Meanwhile, the record-breaking activity came on the same day as Metaplanet’s general shareholders meeting, which saw around 1,500 attendees.

Gerovich used the event to reiterate the firm’s commitment to Bitcoin, saying:

“MetaPlanet will continue to move forward as a Bitcoin pioneer in Japan. The future is Bitcoin. We are just getting started.”

Over 1,000 BTC acquired in March

Metaplanet’s trading activity spike comes as the firm ramps up its monthly Bitcoin purchases.

According to Bitcoin Treasuries data, Metaplanet has acquired 1,115 BTC through five separate transactions this month.

On March 3, it picked up 156 BTC, followed by 497 BTC on March 5. A week later, it bought 162 BTC. On both March 18 and March 24, Metaplanet added another 150 BTC each time—spending $12.6 million on each of the latter purchases.

These acquisitions bring its total holdings to 3,350 BTC, valued at current prices at roughly $291 million.

The aggressive buying reflects Metaplanet’s long-term Bitcoin strategy, which aims to position itself as a key player in the digital asset space.

However, the firm is drawing global attention for its BTC holdings and recent high-profile moves.

One notable development is the addition of Eric Trump, son of US President Donald Trump, to its strategic advisory board. His involvement is expected to elevate Metaplanet’s profile as it scales its influence beyond Japan and into the United States.

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